Welcome to 72dpi,
72dpi is a quarterly newsletter for the clients and friends of Stella Design. It’s our way of keeping in touch, and keeping you up to date with all that’s new in the world of graphic and web design, brand development and strategy.
What’s New at Stella Design?
We would like to introduce you to a few new services we are offering.
1. Let us show you how to build a stronger brand and more consistent sales …
Stella Design is offering clients the opportunity to meet and exceed their sales and marketing objectives for 2008 through a marketing workshop that will assist you:
1. Build a brand that is differentiated from your competitors and credible
2. Position your business effectively to generate new business
3. Help you target new business more effectively
4. Generate more revenue from your existing customer base
5. Develop effective messaging strategies for new and existing customers
6. Develop effective off-line and on-line marketing campaigns
7. Develop a costed marketing plan that will generate the results your business expects
The workshops, depending on your requirements, range from a few hours for campaign focused needs to a full day for a complete business marketing and branding review. Full of real world analysis of brand leaders such as Virgin, Harley Davidson and Dove Cosmetics, the workshops apply the secrets behind their success to your business. With plenty of challenging thoughts and questions for business owners, the Stella Brand Building and Market Development Workshop is essential for any business owner and sales or marketing managers who are looking for a competitive edge.
This workshop is for all business types. From global giants such as IBM (who have, and still, use this workshop with their business partners) to Stella Design ourselves, you will find the time spent with us a truly rewarding experience. Contact us today to book a time with Stella and discuss how our workshop will benefit your business.
2. Touch your customer base…
There are only three ways to profitably grow a business, and two of them relating directly to your customer base (increasing the frequency of customer purchases and increasing the average dollar spend of each customer transaction). Remembering to ‘touch’ or rather ‘keep in touch’ with your customer base is vital to educating your clients on your product and service and is fundamental to increasing the ‘frequency of customer purchase’. You may be surprised at how many clients on your customer base are possibly unaware of the full range of services or products your business offers. We have found from experience that a great way to promote your business to your customers is through direct mail, either in print or online. Stella Design can help you develop a campaign from effective target marketing, message development, content creation, and design – right through to the execution of the campaign.
When was the last time you touched your customers in a way that grew your business?
We can show you how to increase business profitability by marketing more effectively to your customers.
Contact us today and let us work with you to increase your sales.
Message from the MD
Firstly, I’d like to take the opportunity to welcome on board the recent additions to our client list – all with diverse and exciting new projects coming up and currently in progress. A warm welcome to: Primary Asset Consulting, Ventrix, AVS Group, Marketology, Rockstar Marketing and Power Super.
Shameless Self Promotion…
Shameless Self Promotion… I’ve recently had the privilege of being asked to become a board member of the Italian Opera Award Foundation. This not-for-profit committee raises funds to send talented young Australians wanting to train and pursue a career in opera overseas to compete with the world’s best. Many previous recipients of the award have trained in Italy with renowned ‘maestri’ of opera and are given the opportunity to learn the Italian language and undertake intensive operatic study and training. This award is of immense value not only to the quality of young artists in opera but for Opera in Australia overall.
We will be holding a Gala Ball at Doltone House on Friday 18th April 2008 with tickets at $ 180 per head. For anyone wanting to purchase tickets, receive more information about the award or interested in sponsorship opportunities, please contact Stella Design (02) 8514 5900.
Latest Projects
Returns next edition - were jam packed full of the good stuff !
Do Search Engine Optimisation Campaigns Work?
Stella Design recently attended a Webinar on Search Engine marketing. This Webinar published results of the experiences of 2,475 marketers and 711 marketing agency professionals on the results, they and their clients, experienced across different marketing tactics in 2007.
Of note, the impact that Search Engine Optimisation (SEO) is having on the sales and marketing activities of businesses:
More and more companies are now utilising SEO as a major tool in acquiring and winning new customers. Stella Design has the experience and knowledge to assist you improve the ability of your website to generate more business opportunities. We do this through a combination of market, competitor and keyword analysis with technical SEO coding on your website, resulting in a website that is optimised and tuned to engage prospects who come to your website in an appropriate way.
Contact us today to discuss how we can turn your website into a high impact sales tool. Call (02) 8514 5900.
Marketing Tip
“You” and derivations like “your” and “yours” are the most effective words to use in web and brochure content. Here’s why:
1. “You” are what you’re interested in most of all – sad but true.
2. The more time you use “you” words in your messages, the more they get read.
3. Conversely, the more you use “we” words – like us, our and ours – the less interested people are.
Have a read of your collateral and see how it reads with this tip in mind.
Email a Friend/Colleague
Your business network partners will get value from this newsletter. Why not forward it on?
Latest Desktop
Tired of ordinary old calendars? Download our latest desktop calendar from the Stella Design website (complete with instructions). Each month there is a new desktop available. It’s an ongoing effort from Stella Design to prove that good design crosses any technology. March’s desktop is available for download and includes 2 great choices of design.
Can Stella Design help you?
We love what we do, and we only do what we’re good at: Brand Development, Strategy Development, Stationery and Brochure Design, Packaging Design, Exhibition and Signage Design, Advertisement Design, Direct Mail Campaign Design, Publications and Booklet Designs, Website Design, Content Management System and Database Development, Search Engine Optimisation for Websites, Electronic Direct Mail Campaigns, Motion Graphics Design, Interactive CD-roms and Training Program Design.
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