Brand management is where marketing stops and advertisers don’t go. The process of brand management includes developing, defining, positioning, delivering and maintaining a brand, giving it a personality and values, necessary for the snap decisions consumers make in deciding whether or not they ‘like’ a brand. Professional designers and marketers ...
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As seen on The Signwriters Blog. This week I bring you five more common logo design gaffes. Click here for a reminder of http://www.stelladesign.com.au/wp-admin/post.php?post=1605&action=editthe first five. 6. Choosing a logo that will quickly become dated – be cautious of logos that look out of date. A good logo grows with ...
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As seen on The Signwriters blog First impressions are everything, which means a logo design is a crucial component of a brand. A brand can be more effectively and efficiently expressed through a logo much than through a written explanation of their products or services. With that in mind, why ...
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There is more to Stella Design than the brands we build or the client-facing work you see. As you may know, Joanne has been volunteering with Strathfield SES for more than six years. After the recent fire that destroyed Strathfield SES HQ Stella, our Creative Director, also decided it was ...
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We’re bursting at the seams to launch the first of our marketing pieces called “PLUS”. These design supplements were created to help the clients and friends of Stella Design to understand the extent of the design and development service we provide, on an intimate level. I have many of you ...
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We’ve always been a fan of networking, it’s the fastest and most cost-effective way to build any business. BNI is a member based networking organisation that Stella Design has been involved with for over 10 years now, and we are looking for more members. BNI CBD Forum (one of the ...
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Geco Constructions is a small business that specializes in the installation of windows and window frames for large-scale construction and development projects. Geco approached Stella Design from Google search online and wanted to create a brand that was memorable and played on the word ‘Geco’. Despite the spelling of the ...
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Another great way to refer business to Stella Design is to look at examples of really, really bad design. Our philosophy has always been ‘there’s NO excuse for bad design’. So we’re asking for your help. Help us find examples of bad design. It can be anything from a terrible ...
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