As seen on Hearpreneur. Each business has a story. No matter if the business is a Goliath like Wal-Mart, or a local business owned by a couple or family, the business has roots in an idea. For each business owner, the story of their journey can range from monetary needs ...
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A client-designer relationship can be a complicated relationship or relatively simple. Sometimes though, the relationship goes astray. The excitement from the client’s perspective disappears, the designer’s invoices are not paid on time, it becomes harder to contact one other… and then a request is made to “review the contract” or ...
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As seen on The Signwriters Blog. The first question you ask yourself is ‘SHOULD I’ re-brand? Re-branding is discussed when companies or products are experiencing lack lustre sales or a loss of brand awareness. Re-brands can be triggered by environmental or financial factors, such as change in leadership/ownership in the ...
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Back by popular demand, we are excited to announce our first marketing workshop for 2013: Slim your Marketing Budget Now This workshop was a sellout success in 2012, and shows business owners and entrepreneurs cost effective ways to market your business, to simply get more business for 2013. So, what ...
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As seen on The Signwriters Blog. In a world dominated by advertising, it is impossible not to recognise the impact of iconic brands. A brand is more than a logo; branding is a technique to develop corporate identity by engaging customers. A brand specialist focuses on certain target segments, applies ...
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As seen on Family Capers. My tips for business owners and the holidays: Don’t neglect your marketing over the holiday season – people can still be reached and it’s an ideal time to connect with people as there is less noise as many companies do go on a hiatus. This ...
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The team at Stella Design would like to wish you a safe and happy holiday season.
Keep ReadingAs seen on Passion For Life. As Founder and Creative Director of Stella Design, Stella Gianotto has lived and breathed the design industry for over 15 years. Considered a branding guru, she has worked with high-profile brands such as Sportsgirl, Sportscraft Group, SOCOG and Mattel, but have a soft spot ...
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As seen on Shoe String Startups. During a tumultuous time in business I needed real support and I decided to restructure my business, bringing my sister Joanne in to replace my husband. She had always been reluctant, and it was a risky move as people say never work with animals ...
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Stella Design has been nominated for the City of Sydney 2012 Business Awards under the Marketing and Communications category. The awards are held every year and provide small-to-medium businesses an opportunity to showcase their entrepreneurial talents and services. It’s our third nomination, and this time we want to win. We ...
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