Crew For Life is a fundraising initiative that combines raising funds for children’s cancer research together with training and competing in major fitness events such as The City to Surf and the Blackmore’s Running Festival. As an established charity Oncology Children’s Foundation, Crew for Life was a new initiative, they needed a brand and image that would secure the participation and funding required to achieve their goals and make a difference in the community.
Stella Design created a flexible brand that combined the aspects of fitness with giving, and projected an uplifting and inspirational quality. The brand was rolled out over merchandise, clothing, stationery and most importantly a website with a content management facility and payment gateway that incorporated the ability for people to sign up for the events.
Stella Design integrated a content management system into the website, allowing Crew For Life to update, add information and news quickly and easily. It also enabled them to send out regular e-Newsletters to the participants throughout the program, keeping them informed of any training updates, changes or goals that had been achieved.
As a business you should utilize every resource you have. If you have a list of customers you’ve served in the past, now may be the time to leverage those contacts. Electronic Direct Mail (e-DM), just as Crew for Life utilises, offers that leverage!
Recent studies show that companies who manage their own e-DM strategies are looking at a response rate of 2-3%. Stella Design has managed numerous e-DM strategies for our clients, as on-going campaigns or ad-hoc, and boasts a response rate of 29% – 33% per e-DM. We have found that sending these e-DM’s at specific send times generates an average open rate of 51.4%, while other times decreases the average to only 33% open rate.
If you want to tap into your current customer base, and leverage on ‘better send days’ then consider sending Electronic Direct Mail. It’s easy, quick and best of all, it’s extremely cost effective.