Some of our clients come to us with a well-developed and established brand identity. In the belief that it is vital to the longevity of any brand, we help our clients to maintain and develop their corporate standards.
Of course, we also understand the design challenges involved in maintaining and building your market share — without compromising your competitive edge or muddying your brand. We will help you to stay sharp, fresh, and innovative by communicating the right message in the right way - while maintaining your brand values and identity.
Brand development and design encompasses many disciplines, from traditional graphic design, to digital design,
broadcast animation, as well as retail, interior and even architectural design.
Your logo or brand identity may come in many forms: a simple icon, an icon and typography, or solely typography (referred to as a logotype). In its simplest form, a logo may be considered a ‘thumbprint’ of your organisation — highlighting your services, communicating your brand values, and signalling your competitive edge in the smallest space. Your thumbprint is, of course, unique – just as your logo needs to be.
In order to create or develop your logo, Stella Design works with you to discover, or at least crystallise
the essence of your brand: what you want your brand to communicate about you, your product, or your service.
We may ask questions such as: ‘If your brand had a personality, what would it be like?’ Or: ‘How would you describe the main philosophy or principle that underpins your business?’ These are some of the considerations that we at Stella Design take into account during the briefing process.
Of course, products themselves are a critical consideration in brand design, since goods or services that an organisation sells, or is associated with come to communicate the brand values discussed above. |
