Goldman Travel Corporation is a travel management company offering corporate and leisure travel. Goldman specialists eliminate holiday stress by researching flights, accommodation, activities and more to create an entire travel package.
Goldman Travel Corporation needed a brand for an existing service. The target audience was the local domestic market specifically targeting a close-knit community where referrals would be high.
Stella Design created a vibrant holiday-inspired brand to promote Goldman Holiday packages. The coloured diamond shape evokes various travel locations and flavours. Branded marketing collateral was created, including printed stationery, e-newsletters and social media profiles. Feedback has been very positive, achieving more than a 20% response rate with the initial launch campaign.