As the end of the financial year draws closer, we’re being approached by many business’ who are already prepared to launch new campaigns, services and geared up for a great new year in business.
Despite so much confidence in the marketplace, many business’ are still scrutinizing their marketing budgets in business (irrespective of size), to ensure, every single piece of marketing does one thing – offer a “Return on Investment”.
An interesting observation has been that business’ only tend to market when things aren’t going well and they don’t have enough business. The recent trend over the last two quarters has proven this to be false.
It’s important to note that companies who have experienced strong growth and even stronger sales last financial year, all continued their marketing and promoting their brand. These companies may not have had the same level of budget or staff as previous years, however one thing is certain, they ALL continued sustained marketing and branding activities.
Here’s interesting quote from Peter Drucker, an expert on business theory, “The purpose of business is to create a customer, the business enterprise has two, and only two, basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”
So now, what will you do with your marketing and branding coming into the new financial year? If you would like some advice on how to stretch your marketing dollar further or what activities you can do to build your brand, then contact us today for complimentary 30 minute consultation.