Liquid Asset – Good Design Makes Good Business
The first rule of thumb in having a web site is to update it regularly. This does three things:
- Gives people a reason to return
- Helps your rankings in the various search engines like ‘Google’
- Keeps you focused on improving it
Changing your web content easily
Changing a web site used to be a hassle – it was expensive and time consuming to ask your web agency to continually update for price changes or product pictures. But with the advent of simple to use Content Management Systems (CMS), there are no more excuses! A basic CMS will let you easily update your content and should have the following features:
- Scalability - so that it grows as your web site grows
- Ease – as simple to use as writing an email or using Word
- Accessibility – logon and use from anywhere in the world
- Publish when ready – make your changes when you want to, not when your web agency can
- Modular – the ability to custom-add shopping carts, calendars for booking events, news features, archive systems, electronic newsletter functions, forums and blogs for clients and customers when you’re ready to upgrade to a bigger system
Make your first impression count
Your web site is now the first point of reference customers use to figure out who you are and what your company offers. If you have a lousy web site, you’re giving out a terrible first impression – and we all know how much they count! People used to judge you on your business card, now they judge you on the quality of your web site too.
Understand site stats
Take the time to understand your site stats (Stella Design can help). Your stats will tell you who’s using what words to find you, what pages they’re searching in your site, how long they stayed and so on. All of this information enables you to alter your site to what people actually want to read and see.
With all this interest in web sites, we’re reaching saturation point. People just won’t come because you have a site; you need to focus on attracting traffic. There’s a lot of competition out there!
How Stella Design can help
- We can do a complete audit of your existing website and develop a web strategy for you
- We establish a stats reporting system that tells you what people are doing within your site and interpret the figures for you
- Offer you an ongoing website maintenance service to help you keep your site fresh and interesting
- Help decide whether you need a custom built CMS or whether you’ll be fine with Adobe Contribute (website self-editing software)
- Organise any training required
If you’d like to find out more about maximising your image, then please call us on (02) 8514 5900. |
