Crew For Life Logo Design & Collateral Design

Crew For Life combines fundraising for The Kids’ Cancer Project with a fitness program to help people train for events such as the Blackmores Running Festival.
As a new program, Crew for Life needed a brand identity and logo design to secure the participants required to achieve their fundraising goals.
Stella Design created a brand identity combining fitness with giving to project uplifting and aspirational brand qualities. The brand identity encompassed merchandise, clothing and stationery design and a website design with a content management system (CMS). The CMS included website tools to enable easy editing and website development as the program expanded.
Since its launch in 2011, Crew For Life has enjoyed great success, generating significant interest, regular participants, and raising large sums of money.