David Jones Electricians Brand, Collateral Design & Signage
Branding, Graphic Design, Print Media
David Jones Electricians is a classic before and after project. Wanting to build his business, David Jones approached Stella Design to design a brand that would demonstrate the pride he takes in his work. The key brand attributes were quality, safety, reliability and responsibility.
Stella Design used an enlarged power point as a symbol for the brand that has had strong retention. Bold use of colour increased the impact of the brand. The tagline “you’re in safe hands” emphasises the importance of safety in the business.
The power point was extended to collateral items: stationery design, a sales tool design, vans and uniforms. The power point has become an integral part of the brand, accentuated with cut-outs in all printed material. The brand update has contributed to the current success of the business, now with seven vans on the road.