East Side Crew Website Design
Located in Sydney’s Eastern suburbs, East Side Crew offer group and personal training, with a loyal following due to their no nonsense approach to fitness.
The rapid rise in popularity led to a reassessment of their branding and marketing strategy, and implement a better online solution.
Stella Design created an overall branding strategy and developed a new ‘look and feel’ for the company.
Inspired by company’s attitude towards fitness, we created a brand that was honest, open and real.
This translated into a website that allowed East Side Crew to interact with their clients via email newsletters, a blog, online workouts, videos and wholly utilise social media outlets.
The result was an increased ability to touch potential clients, while enriching the experience for the existing ‘Crew’.