Using Social Media to Build Business

Social media influences everything; how we travel, our business, the news, even our social lives. Social media apps get loads of attention and can help generate leads, encourage collaboration, build communities, seed products, do consumer research and even get customer feedback.

Social media has become an innovative way to build and establish your business. Amex does this by building/creating programs online. Telstra has also embraced the age of social media by using twitter as a support forum for customers.

Social media can be used in various ways. You can provide info about your service or product, discuss feedback among followers, build relationships, offer exposure to your network of products or services, discuss feedback among your followers, and use it as a general exchange of information among your customer base. The more active you are in using various social media outlets, the more you are likely to benefit.

Create a following and become your own mini celebrity by using thought leadership as a tool. After a while you will start to build trust and become an authoritative, trusted source through social media exposure.

Creating social media activity is easy for companies through Facebook fan pages and twitter. Such sites allow you to create communities, link people, share blogs and posts and make connections with prospects. As these networks grow, your company will attract more attention.

You can use crowdsourcing to provide feedback, seed products or ideas, or market research. Crowdsourcing is replacing traditional marketing research focus groups. Crowdsourcing is all around us. It is the simple act of a company making an open call to a broader community or “crowd” to help them solve their problem. By getting a larger group of people to work on their problem to hopefully get them a better solution.

The key to successful social media starts with listening and looking for opportunities. Once you’ve identified the ways to market your service or product, you can adapt and become more accessible and flexible for your customers. Invite interaction and feedback with your audience to increase the amount of traffic received by your social media sites each day. You can establish greater rapport with such audience interaction.

Social media allows brands to project their personality forward through an online community culture. Staff and clients are empowered to become great brand ambassadors to help promote your company.

Comments (2)
  • Mallory October 4, 2012

    love the cover photo on this post! social media is definitely imperative for business these days, especially when customers rely on online reviews to fulfill their product & service needs

  • Heidi Courtney January 21, 2013

    Awesome information

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