Where Did Businesses Previously Spend Their Online Marketing Budgets?

As seen on Optimising.

In 2005 I took out a $15k ad with the Yellow Pages. My ad ran for three years, after which it wasn’t paying for itself anymore, so I was offered a bottom dollar ad ($4k). Finally, after this ad failed to recoup its costs, I decided to stop completely.

With the same $15k annual budget, I have diversified our marketing strategy, with 2-3 networking events, a paid directory ad in the Desktop Design Directory Annual, two printed documents (including postage), and a focus on online with eDMs and social media. The difference in value is astounding.

There are so many advantages to online marketing: it is liquid and flexible, instant and personal. It’s easy for others to spread through social media, results are measurable, and it is sustainable.

Optimising brings together experience in website design and online marketing to assist clients with online marketing techniques, superior web design, social media, and the creation of websites.
Comments (2)
  • Gidget Roussel April 4, 2013

    Hi there would you mind sharing which blog platform you’re working with? I’m planning to start my own blog
    soon but I’m having a hard time making a decision between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something unique.

    P.S Apologies for being off-topic but I had to ask!

  • Stella Design April 8, 2013

    Hi Gidget,
    We customise our websites to our clients.
    But, many of our clients have found WordPress user friendly.
    It can difficult to find the write design that doesn’t look too “templately”, this is part of why we our CMS’s and Blogs are tailored to suite the design (not the design suite the back-end).
    I hope that helps. If you would like assist, we are always happy to help.

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