Why Did You Start Your Business?

As seen on Hearpreneur.

Each business has a story. No matter if the business is a Goliath like Wal-Mart, or a local business owned by a couple or family, the business has roots in an idea. For each business owner, the story of their journey can range from monetary needs or the passion for a unique project. Each story is different though the reasons may remain the same. No matter the tale, the background behind each and every business is what fuels each entrepreneurship and brand.

Investing in my dream

I too, suffered the ‘Entrepreneurial Seizure’ (as described in the book The E-Myth) very early on in my career. A string of late nights, partner bringing in pizza for dinner and an unpredictable boss all lead me to – JUST DO IT! I was only young when I decided to start my business and still very wet behind the ears. I was tired of working hard on a campaign for months at a time, to have a Creative Director change it the night before pitching, simply on a whim. It was very frustrating to see so much talent slip through the fingertips of a business owner, who clearly had no situational analysis of the internal culture they were fostering. Animosity, frustration and a lack of respect for management actually fuelled me to want to do less and less for their business. My reasoning was this “If I’m going to be working this hard for someone else’s dream, I may as well invest it into my very own”. When this realisation hit, I went in and resigned the next day. I had no clients, one computer and $600 in the bank. Off into the business wilderness I went, setting up my very first office as a camping ground in my little sister’s bedroom. Ten years on, I have never regretted a day owning my own business, and that little sister is now my business partner.

Thanks to Stella Gianotto, Stella Design

Hearpreneur provides a medium for entrepreneurs and business owners to teach, inspire and lead through the telling of their stories. Hearpreneur is a member of CEO Blog Nation.

Comments (1)
  • Fran Ziska August 5, 2013

    Hi there, everything is going well and every one is loving what they do

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