Having an online presence, a website, has more importance than it used to. Have a website has quickly shifted as being one of the number one resources every business MUST have, beside a brand and a business card. It is vital in marketing today. There is a some considerations that ...
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Having an online presence, a website, is one of the first steps that many brands take. To what? (I hear you ask), the step towards creating an online presence and being mobile responsive so that you can be found. A lot of clients build a website, launch it into the ...
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Grow your business and build your brand with Sydney Business Month during May through a wide range of business workshops, seminars and events with Australia’s leading authorities specifically organized for Sydney’s small businesses. There are 50 workshops to choose from that focus on delivering quality information to the audience. Stella ...
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Back by popular demand, we are excited to announce our first marketing workshop for 2013: Slim your Marketing Budget Now This workshop was a sellout success in 2012, and shows business owners and entrepreneurs cost effective ways to market your business, to simply get more business for 2013. So, what ...
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As seen on Family Capers. With so many start-ups, solopreneurs, SOHO’s and Boffice’s (a bedroom office) with virtually non-existent budgets, it is crucial to market your business by leveraing social media marketing channels. Online retailers (or e-tailers) and global brands have managed to this successfully and still maintain control of ...
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As seen on The Signwriters Blog. In a world dominated by advertising, it is impossible not to recognise the impact of iconic brands. A brand is more than a logo; branding is a technique to develop corporate identity by engaging customers. A brand specialist focuses on certain target segments, applies ...
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As seen on Family Capers. My tips for business owners and the holidays: Don’t neglect your marketing over the holiday season – people can still be reached and it’s an ideal time to connect with people as there is less noise as many companies do go on a hiatus. This ...
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Brand management is where marketing stops and advertisers don’t go. The process of brand management includes developing, defining, positioning, delivering and maintaining a brand, giving it a personality and values, necessary for the snap decisions consumers make in deciding whether or not they ‘like’ a brand. Professional designers and marketers ...
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The team at Stella Design would like to wish you a safe and happy holiday season.
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As seen on The Signwriters Blog. This week I bring you five more common logo design gaffes. Click here for a reminder of http://www.stelladesign.com.au/wp-admin/post.php?post=1605&action=editthe first five. 6. Choosing a logo that will quickly become dated – be cautious of logos that look out of date. A good logo grows with ...
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