To Hire or Not to Hire – Should You Bring a Branding Professional Aboard?

As seen on Rescue A CEO.

In certain areas of business it is hard to figure out whether it needs the touch of a professional or not. Professionals can cost money and with most startups the key to success is not getting yourself in deep financial straits right off the bat. Then again, there are some areas where a professional is almost always needed. So how do you pick and choose those areas? One unique area is branding. While it seems like a fairly easy concept, doing it effectively can be a whole different ball game. What it comes down to in the end do you feel you could do it yourself, or is it important enough to hire a branding professional to help propel your brand forward?

Stella Gianotto says “Of course you should”. Read why.

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